Chapter 25: Without Comparison, There Will Be No Damage
Prosperous Flavor, Chairman’s Office.
It was already 10pm, but Li Xin had not left yet.
He was waiting for some data.
“Chairman, the data is out.” The secretary walked over from outside the door. “On the first day, our membership registration number reached 193. After subtracting the 50 fake members we hired, the actual number of registered members is 143.”
“Manager Wu said that he was confident that he could turn this number into 300 tomorrow.”
“At the same time, our returns of 128,000 yuan have already exceeded our budget for publicity. ”
With Prosperous Flavor’s fame, publicity, as well as the terrifying visitor flow brought by Tianda Plaza, it was reasonable for them to have such results.
“Good!”
Upon hearing this number, Li Xin slapped the table and laughed.
A fierce look flashed across Li Xin’s eyes.
“Regarding the promotions, don’t stop. Continue to increase the intensity!”
“I want to snatch all the clients in these four days!”
The expenses for publicity were usually paid by consumers, so Li Xin was very willing to spend money on this.
For example, this time, it seemed as if they had spent a lot of money on the past few days of publicity. However, in reality, once the money spent by their registered members returned to them, not only would they break even, there would even be a slight surplus.
At this moment, Li Xin seemed to have seen the dismal state of Hedilao’s operations and Zhao Zhen’s dejected retreat.
His heart burned with passion. Even his lower body began to burn with passion.
“You. Come here.”
Li Xin said in a hoarse voice as he stared at the secretary’s beautiful and charming body.
Seeing Li Xin’s gaze, the secretary walked over step by step while swaying her hips. “President Li, let’s go home.”
Although she said no, her body was honest.
“I want to do it here!”
…
The next morning…
Ye Feng looked at the ten university students in front of him.
Yesterday, he contacted the part-time group leaders of the various universities and released information about his part-time job — except for Quan City University.
Even though the final exams had ended, there were still many students who stayed behind at the university over the holidays. Thus, it was not difficult to hire ten people.
Ye Feng split the publicity flyers in his hands into ten stacks. Then, he handed each person a thick stack of flyers.
“Each of you has 200 flyers in your hands. You can come and get more from me when you’re done.”
Ye Feng said loudly while waving the brochures, “The venues for publicity are Tianda Plaza, the snack street, and the nearby Qingyun Estate. Someone will bring you there later.”
He had recruited university students, not only because it was cheap to do so, but also because they didn’t have many tricks up their sleeves.
After all, Ye Feng knew that there were many wily old foxes in society nowadays. They would randomly find a trash can to throw away the flyers and then go home to sleep. When it was time, they would come back to collect their salary.
It could only be said that the human heart was too complicated.
“Also.”
Ye Feng pointed to the other side. “Each of you will get 20 membership cards. You can promote them. Once someone registers for the membership, you will be rewarded with 20 yuan for each successful registration.”
Before Ye Feng could finish speaking, many of the university students standing in front of him looked surprised.
Each membership card was worth 20 yuan. If they successfully promoted three cards, it would exceed a day’s worth of pay.
As for whether they would promote the membership cards…
Those who were more honest planned to spend more effort promoting the cards, while those who were more flexible had already planned to promote the card to their roommates.
This was Ye Feng’s second trick. This batch of membership cards was different from the others. They were also called the Opening Commemorative cards.
There were only 200 of these cards, no more.
Every membership card had its own serial number. The ones that had been distributed to the university students had already been recorded, so there was no issue of falsely claiming the bonus.
Ye Feng was well aware of the problem where these university students would find people to register out of friendship.
However, he didn’t mind because these people… were all potential clients in his heart.
After distributing the cards to these university students, the employees beside him immediately came out to record the information. Then, the employees brought the students to where they were supposed to go.
Ye Feng smiled as he watched the students leave.
He believed that he would be able to turn the situation around with this credit campaign.
…
At Qingyun Estate.
“Uncle, the Hedilao Hotpot Restaurant recently opened for business and there are many activities there. Do you want to know more about it?”
An employee wearing Hedilao work clothes walked towards a bald middle-aged man.
“Hedilao? What a terrible name.”
The bald middle-aged man only glanced at him and did not intend to stop.
However, the employee’s second sentence made him stop.
“As part of our opening benefits, for each top-up, we’ll give the same amount of credits…”
“Really?”
The bald middle-aged man’s eyes lit up as he took the flyer. As expected, there was a row of words describing the opening benefits. For each top-up, he would be rewarded with the same amount of credits.
Furthermore, unlike the starting price of 700 yuan at Prosperous Flavor, the starting price at Hedilao was 100 yuan.
Thus, the bald middle-aged man was tempted.
It was their wedding anniversary in a few days. He could take his wife to Hedilao to try it out.
Just as the middle-aged man made up his mind to take the flyer and leave, the employee spoke again. “Sir, this is our membership card. When the time comes, you can simply top-up this card and pay for your expenses.”
“Membership card?”
The bald middle-aged man looked at it for a moment before taking it and putting it into his pocket.
“Sir, we need to register your phone number and card number.”
After the bald middle-aged man left, the employee turned around and spoke to the university student beside him.
“See? Just speak like I did.”
This had been specially arranged by Ye Feng. In order to prevent these university students from not knowing how to speak, he instructed every employee to demonstrate on the spot before leaving.
“Mmm-hmm.”
The two university students nodded.
The employee acknowledged them. Then, he was about to go back to report when he saw a similarly dressed employee standing opposite him.
This was an employee of Prosperous Flavor.
Unlike Hedilao, Prosperous Flavor did not hire university students. Thus, the people who gave out brochures were all employees from other chain stores.
It was now July, the hottest period in Quan City. Even though it was only 8am, the sun had already displayed its might.
As the employees of Prosperous Flavor were voluntarily working overtime, they were not serious about their work. they were also listless when they handed out flyers. They basically just let fate decide for them.
Meanwhile, on Hedilao’s side… Although these university students were unfamiliar with the job, they were still quite serious. At least, they were more responsible than the Prosperous Flavor employees.
“We should always put people first.”
At that moment, the Hedilao employee recalled what Manager Zhao often said. “Hedilao is a company that puts people first and prioritizes the welfare of its employees.”
“As for Prosperous Flavor…”
He heard that not only did Prosperous Flavor exploit their employees, their salary was also much lower than his.
At the thought of this, the employee was filled with motivation.
Such scenes also took place at the snack street, Tianda Plaza, as well as at any place where the employees of Prosperous Flavor were distributing flyers.
All the Hedilao employees who saw Prosperous Flavor employees were motivated as a result of this comparison. There were no exceptions.
…
Ye Feng whistled in the Hedilao shop.
These locations were naturally specially arranged by him.
His purpose was to let these employees witness how Prosperous Flavor worked with their own eyes and compare for themselves.
Without comparison, there would be no damage.