Chapter 64: 63rd Chapter: Fei Yangyang and Water Cloud Space

Chen Pingsheng took Gao Hu to see the shop he had found.

The first one was inside a large shopping mall in Shijingshan, and good shopping malls actually have the highest foot traffic.

However, the competition was also fierce. Establishing a foothold in such a large mall was definitely not an easy task.

“Five hundred square meters, annual rent 1.2 million.”

Chen Pingsheng took them to the fourth floor to look around. Now, all major shopping malls were actually following Wanda’s “waterfall model.”

What is the “waterfall model”? Essentially, it means placing the most foot-traffic-heavy venues, such as restaurants and cinemas, on the highest floor.

Once people had finished their activities there, they would ‘cascade’ down to the lower floors featuring apparel, electronics, and other diverse fields.

He wasn’t too familiar with renovation, so he left those specifics to Gao Hu.

He only suggested hiring the best design team to provide a comprehensive design for their first store.

For future stores, they could replicate this design style.

To establish consistency.

What he wanted to play this time was the capital game, which naturally emphasized the standard effect.

Gao Hu said, “Old Chen, leave the store to me. You just relax, but do share any ideas you have with me.”

“Alright then.”

Chen Pingsheng gathered them together and casually found a spot to sit down.

He said, “I might not know much about the specific operations of a hot pot city, but there are a few points I still want to mention.”

“First and foremost, from now on, traditional stores, in my view, will be mainly shareholding-based; that is, not only will the owner hold shares, but the management team of the store will also own a significant portion.”

“Second, the name of this hot pot store will be ‘Fei Yangyang’ Hot Pot City, simple and easy to remember. ‘Fei Yangyang’ differs significantly from the traditional model in that it will eventually integrate our Tengying Entertainment’s film and television resources.”

“This means it won’t lack traffic in the future.”

“When traffic is not lacking, what’s most important? I personally think price comes first.”

“Most people come in; they actually care about the price, not those so-called emotionally moving services or awkward dances for birthdays. I personally find that a bit awkward.”

“Therefore, ‘Fei Yangyang’ must ensure that over 95% of customers are satisfied with the pricing, always emphasizing four words, ‘high-quality and low-price.’

“The third point is also crucial, the taste must be satisfying.”

“So to sum up, ‘Fei Yangyang’s future competition mainly lies on three levels.”

“One, non-lacking traffic; two, high-quality and low-priced; three, satisfying taste. As for the others, there is only one standard, which is to exceed the industry standard by 30% to 100% in salary.”

“Particulars depend on the store’s operational income; customers are always our teachers and our mirrors.”

“We continually find and improve problems based on them.”

By saying this, he had already made it quite clear.

He had prefaced by setting ‘Fei Yangyang’ up as a shareholding company, where the store management enjoyed independent dividend shares.

This was essentially the same as Tengsheng Fruits.

The second was high-quality and low-priced, a factor forever crucial to the customers.

A store with high-quality, low-priced goods and good taste would never lack customers.

No matter what type of restaurant.

The third point was also very crucial: never expect workers to give a $5000 service on a $3000 salary.

Such bosses could only be described as not wise.

Attempting to make money by oppressing employee income was absolutely shortsighted behavior.

Chen Pingsheng’s standard was simple: I pay you eight thousand, you give me seven thousand worth of service.

Keep smiling during work hours.

High incomes enable discussions on high standards of management.

Discussing management without high income is pointless.

Regarding employees off duty, he also provided the best living conditions.

Without a happy living, don’t expect employees to be happy at work.

Human nature is actually quite simple: if the boss genuinely considers the employees, the employees will definitely reciprocate in consideration for them.

Only with such an approach, a positive chain reaction is formed.

He had set these standards, the specifics of which would be handled by Gao Hu.

He personally invested two million in the first store, with Gao Hu owning 25%.

Initially, there would be renovations, research on the preferences of the people of Capital City, and a series of training, procurement channels, and other issues.

He would not handle these himself—he believed in having the right person for each job.

Only after the opening would he keep coming to make improvements.

…

Meanwhile,

His wife, Song Yanxi, really hurriedly went to look at the store at the Second Ring, and he had to accompany her.

It’s worth mentioning the spending of wealthy women on beauty services—it’s truly a bottomless pit.

The exorbitant profits of this industry came from this, so long as they could solve the customer source issue.

She had quite the confidence.

The second beauty salon still followed the high-end club model, with an expected investment of six to eight million.

The total area would be between six hundred to a thousand square meters.

The truth was, the rooms actually used for services didn’t need to be that large; more space was allotted for these wealthy women to socialize and chat.

For instance, they could come to drink coffee, listen to piano performances, or watch celebrity specials, etc.

After all, they needed to cater as much as possible to these women’s luxurious desires.

Such stores, from the paper in the toilets to the chandeliers on the walls,

had to be of top-end brands throughout.

Song Yanxi also truly put her whole heart into it.

High-end beauty services could not possibly adopt the same low-price, high-quality model as Fei Yangyang, because simply put,

To the wealthy women, if you don’t overcharge them, they would think your product is ineffective.

It would not match their status.

Considering this high-end consumption psychology, selling something worth a thousand for a hundred thousand was quite understandable.

The beauty salon was something Chen Pingsheng had to excel in, mainly because it was too profitable.

The gross profit margin was over 90%, just think about that level of exaggeration.

Compared to Fei Yangyang, he saw Water Cloud Space more as a long-term money-making venture.

Thus, he was busy running around with his wife as well.

The salaries he offered were extremely high, with senior beauticians earning at least twelve thousand simply by showing up.

Those A-level beauticians who could make their sales had a base income of eighteen thousand.

Consultants responsible for customer portfolios and sales had a base salary of over twenty thousand.

As for someone like Zhou Chun, a major store manager, let’s not even mention, her annual salary ranged between three hundred thousand to five hundred thousand.

Plus, a share bonus of 10% to 15%.

That is, she had to bring her own team.

Thinking of snatching such a salary all by oneself was utterly a pipe dream.

A good store manager naturally had a large group of employees following them.

No followers or unable to lead even one team, no doubt such a person wouldn’t make a good manager.

His evaluation criteria had always been that simple and straightforward.

High income was necessary to attract high talent.

With the beauty business profits being so high, offering just a few thousand in salaries would be inhumane.

This time, Chen Pingsheng planned to open Water Cloud Space near the Guomao Building.

After all, there were many wealthy people in this area, and his own Tengying Entertainment was also located here.

Of course, competition was fierce too.

High-end beauty services would definitely not compete with those small roadside beauty salons.

Its competitors were only those private spaces,

which attracted those extravagant women who shop without looking at price tags and could shop an entire store without a second thought.