Chapter 167: The Broadcast of ‘The Empress’

Translator: Zayn_

On the night after the cover photo shoot, The Empress and Chang1 an Elegance were broadcast at almost the same time.

Almost half of the celebrities in the industry had advertised for Chang1 an Elegance.

Even the guest actors in the show were all popular idols.

Reality proved that the overwhelming publicity, big name actors, and popular celebrities had a great appeal.

Even though The Empress had the support of Lin Siya’s fans, it could not compete with Chang’an Elegance at all.

On the day of the two dramas’ broadcast, the Internet was almost all talking about Chang1 an Elegance. The Empress seemed to have been forgotten.

There were even people who posted on the forum, asking if anyone had watched The Empress. In the end, the replies below were all about another drama. In the end, the post even became a discussion about the plot of Chang1 an Elegance.

[ The plot of Chang1 an isn’t bad. Director Huang is indeed someone who specializes in power plays.]

[ I think it’s quite normal. I feel that the plot is all the same and there’s nothing new about it. But I’m watching it for Shen Xiyan.]

[ At least it’s better than The Empress. Did anyone watch that drama?]

[ Song Qingyou is quite unlucky. Another of her drama is going to collide with such a big production. This time, she’s not as lucky as last time.]

[ No one actually watched that drama. I’m suddenly a little curious.]

[ Don’t look even if you’re curious. It’s definitely going to be very difficult to see. Otherwise, why isn’t there even a comment?]

When the viewership ratings for half an episode of the two dramas came out,

Chang1 an Elegance: 5.4%, The Empress: 1%.

The difference between the two was more than five times.

There were even more jeering comments.

There was no lack of rhythm.

However, for the audience watching The Empress, they wouldn’t be led away by the rhythm.

The reason why they did not participate in the discussion of the plot was that The Empress was really good.

And under Song Qingyou’s strong objection, The Empress would only be interrupted with an advertisement after the end of an episode.

This gave them a good viewing experience.

In contrast, the few television stations that bought the broadcasting rights to The Empress were not as happy.

They were staring at the dismal viewership ratings with bitter expressions.

They were beginning to wonder if they should not have bought this drama. If the viewership ratings were bad, they would not be able to earn money, and they might even offend the lead actress of Chang1 an Elegance…

Unfortunately, it was too late for regrets now.

Shen Xiyan did not have any worries. After learning that the ratings of the two dramas were very different, she went to sleep with peace of mind.

The next morning, the first thing she said when she saw Tao Mi was, “How are the viewership ratings?”

“It was 5.1% this morning.”

“Why did it drop?”

Shen Xiyan frowned, but she didn’t take it to heart.

“But the viewership rating of that drama has increased by 0.2,” Tao Mi said after a moment of hesitation.

She didn’t dare to mention the title The Empress, nor did she dare to mention Song Qingyou, for fear that Shen Xiyan would get angry again.

Shen Xiyan’s expression changed slightly when she heard this, and her mood turned bad in a second.

“Keep an eye on the viewership ratings and continue to invest in publicity and marketing.”

“Yes.” Tao Mi didn’t even dare to breathe loudly.

“The ratings are so different. I’m much better than her in terms of director, actors, and even crew. How can she catch up from behind?”

“In her dreams!”

Shen Xiyan whispered softly.

She seemed to be comforting herself, but she also seemed very confident.

However, no matter how much money Shen Xiyan spent to suppress the popularity of The Empress, it was not as good as Gu Xingchen’s casual repost.

The reason was that the new issue of Style was about to be released.

Gu Xingchen’s manager said that he could interact with Song Qingyou on Weibo to increase her popularity.

Coincidentally, Gu Xingchen had watched The Empress the night before and without thinking, he reposted Song Qingyou’s Weibo post promoting The Empress with a caption:

[ The drama is very good. It would be even better if I could watch it in one go.]

After Gu Xingchen became famous, he had almost never promoted anyone else’s works.

Because he was popular and had a lot of connections in the industry. If he helped one person, what if other people asked him for help?

Therefore, his manager’s suggestion was to reject all of them.

It was precisely because of this that when Gu Xingchen specially promoted The Empress, it made it seem unusual.

Moreover, it was not difficult to see from the reply that the two of them had a good relationship in private.

The hashtag #Gu Xingchen praises The Empress# was like a rocket, instantly suppressing #Chang’an Elegance#.

It was obvious that this would make more people curious about The Empress and they would watch it.

As long as the plot of this drama was not bad, at least most of Gu Xingchen’s fans would finish watching it…

If that was the case, the viewership ratings of The Empress would only get higher and higher.

The industry insiders were secretly speechless. While they complained that Gu Xingchen might be a bug in the entertainment industry, they also lamented how Song Qingyou’s luck was so good!

The Immortal Demon had amazing special effects.

The Empress was also being promoted by Gu Xingchen.

There were many superstitious people in the circle, and seeing Song Qingyou’s “miracles” one after another, they all wanted to befriend her.

Not long after Gu Xingchen posted on Weibo, Style officially announced that the latest issue of their magazine was about to be released.

In order to avoid causing bad public opinion, the magazine company temporarily did not reveal that the cover photo was a couple.

They didn’t post one or two photos before selling the magazine as usual.

With Gu Xingchen’s reputation, there was no need to warm up.

When they learned that there would be a poster attached to the purchase of the physical copy, the fans of the two artists were very excited. They rubbed their fists and expressed that they wanted to buy a few more magazines to keep.

When the magazine officially went on sale, everyone found out that Song Qingyou was also on the cover!

The cover of this issue of Style was actually a photo of two people!

Song Qingyou’s fans were naturally very surprised.

To be able to take a photo with Gu Xingchen meant that Song Qingyou had found a good partner.

To be on the cover of Style meant that Song Qingyou’s fashion resources weren’t bad.

No matter how they thought about it, it was a good thing.

Not to mention Song Qingyou’s cat look. It was too tempting!

And Zhizhi was on the cover too, as expected of Sister Qingyou’s cat!

Song Qingyou’s fans were in a frenzy, while Gu Xingchen’s fans had mixed feelings.

Because they had just found out that Song Qingyou and Gu Xingchen had a good relationship, and the two of them were on the same cover…

Even though they knew that Gu Xingchen’s status was unshakable, even if he was leading an eighteenth-tier team, no one would say that he was lowering his status.

The problem was that even if an artist ranked 80 only occupied a small part of the cover, even if Gu Xingchen’s figure occupied more than half of the cover…

It also made people think too much.

When many fans found out that Song Qingyou had actually gotten on the cover with Gu Xingchen, their first reaction was to boycott her.

However, after seeing the magazine cover and the accompanying poster, most people immediately changed sides.

Because-

This double cover was really nice!

The quality of the posters that came with it was also very high!

Although the fans didn’t want to admit it, the duo’s beauty was on par!

If they didn’t buy it, they would definitely regret it!